As the college landscape continues to broaden, so too does the need for college marketers, recruiters and other professionals to enhance their virtual reach toward aspiring college students. Colleges, while still being able to succeed based off prestige, must meet the aspiring students on the applications they frequent and deliver content that is engaging in order to draw students in. Popular social media applications, for example, continue to dominate the screen times of these students. Meaning if any college wants to keep up, they can no longer rely on the traditional methods of recruitment to ensure their success in the competitive education atmosphere. Identifying the innovative ways in which these recruiters can reach students is imperative. To learn more about the ways in which how institutions of all sizes can better navigate this digital landscape and work to expand their reach to future admissions candidates, read on to the resource supported alongside this post.